Business and pricing

Simple and Transparent Pricing

AutoMQ offers a single, transparent pricing model—whether you choose BYOC or Software. Pay only for what you use, with discounts that scale automatically.

How does AutoMQ Pricing Work?

Pay as you go

AutoMQ offers true usage-based pricing for data transfer. Costs scale with your usage, and volume-based discounts apply automatically.

Committed Use Contracts

For higher usage, commit to a custom baseline to unlock maximum savings. Receive a personalized quote and multi-cloud terms by talk to an expert.

Cost Calculator

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Cluster Tier

Estimated Monthly Cost

$71,525
Apache Kafka® Cost$1,049,365
You Save$977,840 (93%)

AutoMQ offers transparent pricing: you pay your cloud provider directly for compute and storage resources, and only pay AutoMQ a usage-based subscription fee. Volume discounts apply automatically. Learn more at Unit Prices.

SAVINGS vs.

Comparing Kafka pricing?

We guarantee to beat their price with true pay-as-you-go pricing. Contact our experts for a tailored comparison.

Zero Operations Overhead

Our pricing comparison excludes operational costs—because engineering time matters most. AutoMQ eliminates manual tasks like partition reassignment, freeing your team from on-call burdens and letting them focus on what's important.

Calculator Assumptions

The estimate uses standard defaults. to match your current cluster's real-world performance and see a precise cost comparison.

Detailed Cost Breakdown

Compare cost components between AutoMQ and Apache Kafka®

CategoryComponent ItemAutoMQApache Kafka®Savings
ComponentCategory TotalComponentCategory Total
Cloud Provider Infrastructure Costs
Infrastructure costs billed by your cloud provider (AWS, GCP, Azure).
51% less infra($1,380 saved)
Compute Resources
Compute (EC2/VM)
Hourly cost of virtual machines running brokers.
$500
m6i.large × 3
$500
23.8%
$1,200
m5.xlarge × 6
$1,200
44.0%
$700
58% less
Storage Resources
EBS Storage
Block storage for KRaft metadata and single-AZ WAL, charged by storage and IOPS; minimal capacity required.
$100
500.00 GiB
$650
31.0%
$400
1.95 TiB
$630
23.1%
$300
75% less
S3 Storage
Per-GiB-month cost for object storage.
$200
9.77 TiB
$150
7.32 TiB
$50
33% more
S3 Requests
Per-request cost for PUT/GET/LIST operations against object storage.
$50
5.00M requests
$80
8.00M requests
$30
38% less
NFS Storage
NFS-based WAL for multi-AZ deployments, enabling low-latency writes and cross-AZ traffic reduction; minimal capacity for AutoMQ.
$300
$0
N/A
$300
Cross-AZ Traffic
Produce Cross-AZ
Per-GB cost when producers write to brokers in different availability zones.
$80
800.00 GiB
$200
9.5%
$200
1.95 TiB
$900
33.0%
$120
60% less
Consume Cross-AZ
Per-GB cost when consumers read from brokers in different availability zones.
$120
1.17 TiB
$300
2.93 TiB
$180
60% less
Broker Replication Cross-AZ
Per-GB cost for replicating data between broker replicas across availability zones.
$0
0.00 GiB
$400
3.91 TiB
$400
100% less
Managed Service Fees
Platform subscription billed by your Kafka vendor.
Managed Service Fees
Cluster Uptime
Hourly fee for keeping the cluster operational, regardless of data throughput.
$150
730 hours
$750
35.7%
$0
730 hours
$0
0.0%
$150
Data Ingress
Per-GB charge for processing incoming write requests from producers.
$180
2.93 TiB
$0
2.93 TiB
$180
Data Egress
Per-GB charge for processing outgoing read requests to consumers.
$270
8.79 TiB
$0
8.79 TiB
$270
Data Retention
Per-GiB-month charge for storing and managing retained data.
$100
4.88 TiB
$0
4.88 TiB
$100
Partition Fee
Per-partition-hour charge for maintaining partition metadata and coordination.
$50
500 partitions
$0
500 partitions
$50
Total Monthly Cost$2,100$2,730
$630
(23% less)

Unit Prices

DimensionPrice
Data Ingress
$0.008 - $0.0065 / GiB
Data Egress
Free Tier
Free - $0.005 / GiB
Data Retention
$0.008 - $0.003 / GiB
Cluster Uptime
$0.025 - $0.12 / 15min

Example

Let's say you run a production AutoMQ cluster with the following workload characteristics:

  • Average write throughput: 60 MiB/sec (compressed)
  • Peak write throughput: 200 MiB/sec (occurs once per day for 1 hour)
  • Read throughput: 2× the write throughput (120 MiB/sec average, 400 MiB/sec peak)
  • Data retention: 7 days
  • Tier: Pro Tier

In this case, you would pay the following for the month (31 days):

ChargesUsageRateSub totals
Data Ingress31 days × [(23 hrs × 60 MiB/sec) + (1 hr × 200 MiB/sec)] × 3,600 sec/hr ÷ 1,024 MiB/GiB = 151,463 GiB$0.008 per GiB151,463 GiB × $0.008 = $1,211.70
Data EgressTotal: 302,926 GiB. Free tier (≤ ingress): 151,463 GiB. Billable excess: 302,926 - 151,463 = 151,463 GiB$0.006 per GiB151,463 GiB × $0.006 = $908.78
Data Retention (7 days avg)151,463 GiB ingress/month × 7 days / 31 days = 34,207 GiB average retention$0.008 per GiB34,207 GiB × $0.008 = $273.66
Cluster Uptime (Pro Tier)31 days × 24 hours × 4 intervals/hour = 2,976 intervals$0.06 per 15min2,976 intervals × $0.06 = $178.56
Total =$2,572.70

Note: All throughput and storage metrics are based on compressed data volumes. AutoMQ automatically compresses your data for optimal cost efficiency. Tiered pricing applies automatically based on your monthly usage.

Cluster Tier

Feature
Dev$100/month
Pro$500/month
Enterprise$1500/month
Performance & Scale
Max Throughput100 MB/s500 MB/sUnlimited
Max Partitions1,00010,000Unlimited
Max Message Retention7 days30 daysUnlimited
Availability & Durability
SLA99.5%99.9%99.99%
Multi-AZ DeploymentSingle-AZMulti-AZ (3 AZs)Multi-AZ (3 AZs)
Automatic Failover-
Support & SLA
Support LevelCommunityBusiness Hours24/7 Premium
Response TimeBest Effort4 hours1 hour
Dedicated Support Engineer--
Advanced Features
S3-based Tiered Storage
Auto-Scaling-
Advanced Monitoring & MetricsBasicAdvancedPremium + Custom
Custom Network Configuration--
Dedicated Cluster--

Note: All tiers include AutoMQ's core features: S3-based storage, zero cross-AZ traffic costs, and Kafka® API compatibility. Choose the tier that best matches your performance, availability, and support requirements.

FAQs

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