Automotive technology manufacturing

Case Study

Honda cuts Kafka costs in half with AutoMQ's cloud-native architecture

~50%

Reduction in Kafka infrastructure costs

Seconds

Scaling time vs. hours with traditional Kafka

Zero

Downtime during migration to AutoMQ

Engineering Leader
"AutoMQ's diskless architecture fundamentally changed how we think about Kafka operations. We no longer worry about capacity planning or over-provisioning for peak loads. The cost savings and operational simplicity have exceeded our expectations."

Kenji Yamamoto

Director of Data Platform Engineering

Honda

The Challenge

As a global automotive leader, Honda operates massive real-time data infrastructure across connected vehicles, manufacturing IoT systems, and marketing analytics platforms. Their traditional Kafka deployment faced escalating operational challenges:

Rising Infrastructure Costs

Multiple business lines—connected vehicles, manufacturing IoT, marketing analytics—relied on Kafka to aggregate real-time data, creating large-scale cluster deployments.

  • Traditional Kafka's local disk + multi-replica architecture required massive compute and storage over-provisioning for peak capacity
  • CPU and disk resources ran at chronically low utilization, driving up total cost of ownership (TCO)
  • As retention periods extended and data volumes grew, the only solution was adding more brokers and disks
  • Infrastructure costs grew faster than business needs, creating unsustainable economics

Complex Scaling and Operations

Traditional Kafka scaling operations created significant operational risk and complexity:

  • Scaling required adding brokers, migrating massive partition data, and rebalancing—processes taking hours with severe I/O and network impacts
  • Operations had to be squeezed into narrow maintenance windows to avoid disrupting critical business systems (connected vehicles, manufacturing)
  • Any migration or architecture upgrade demanded zero downtime and zero data loss, creating high implementation barriers
  • Growing operational complexity consumed engineering resources that could have been focused on innovation

Why AutoMQ

Honda chose AutoMQ to solve both cost and operational challenges through cloud-native architecture:

Diskless Kafka: Cost Reduction + True Elasticity

AutoMQ's S3-based diskless architecture makes Kafka brokers completely stateless, enabling true compute-storage separation:

  • All data persists in object storage; brokers only handle compute and I/O aggregation
  • Scaling requires only adding compute nodes—no more over-provisioning for extended retention periods or data growth
  • Architectural-level cost compression eliminates the traditional Kafka pattern of "keep adding machines"
  • Scaling operations only modify metadata mappings—no large-scale partition movement or rebalancing required
  • Elasticity shrinks from hours to seconds or tens of seconds, making scaling a routine, low-risk operation

Zero-Downtime Migration with Kafka Linking

Honda leveraged AutoMQ's Kafka Linking capability to migrate critical workloads without service disruption:

  • Seamless migration of production Kafka clusters with zero downtime and zero data loss
  • Preserved existing Kafka ecosystem and client compatibility
  • Gained cloud-native diskless benefits while maintaining operational continuity
  • Established foundation for further cloud-native evolution across global infrastructure

The AutoMQ team provided hands-on migration support, working closely with Honda's infrastructure teams to ensure smooth execution across their complex, global deployment.

The Results

Since migrating to AutoMQ, Honda has achieved significant improvements across cost, operations, and reliability:

Key Metrics

~50%

Reduction in Kafka infrastructure costs

Seconds

Scaling time vs. hours with traditional Kafka

Zero

Downtime during migration

100%

Kafka API compatibility

Dramatic Cost Optimization

Compute-storage separation and object storage-based diskless architecture drove comprehensive Kafka TCO improvements. Compute resources are no longer over-provisioned for peak capacity, and storage costs plummeted after migrating from high-performance local disks to S3—delivering significant cost reduction across Honda's global Kafka footprint.

Transformed Elasticity and Stability

Scaling and routine maintenance evolved from "high-risk, multi-hour manual operations" to "second-level elasticity with automation":

  • Clusters maintain stability during business peaks—new vehicle launches, marketing campaigns, connected vehicle traffic surges
  • Kafka operations no longer disrupt critical business systems
  • Engineering teams freed from firefighting to focus on innovation
  • Operational complexity and risk reduced dramatically

Smooth Cloud-Native Evolution

Using zero-downtime Kafka Linking, Honda successfully migrated core Kafka workloads to AutoMQ, preserving their existing Kafka ecosystem while gaining cloud-native diskless benefits. This migration established the foundation for further cloud-native infrastructure evolution across Honda's global operations.

Beyond the metrics, AutoMQ has fundamentally changed how Honda operates Kafka infrastructure—shifting from reactive capacity planning and risky manual operations to proactive, automated, cloud-native operations that scale with business needs.

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